The Business of Veterinary Supplements
1.0 CE Credit Hour / Veterinarians & Veterinary Technicians
Overview:
This program examines the role of veterinary supplements within modern clinical practice, focusing on how supplement recommendations influence patient care, client trust, and practice sustainability. Participants will explore current trends in the veterinary supplement market, common points where adherence and continuity of care are lost, and practical systems that support consistent, medically grounded recommendations. The course emphasizes staged care models, pricing as a trust signal, team alignment, and refill pathways that help clinics maintain continuity of care while strengthening the veterinarian-client-patient relationship. Keywords include veterinary supplements, nutraceuticals, practice management, client adherence, preventive care, and clinical consistency.
Learning Objectives:
- Describe the stages of care model (foundational, targeted, ongoing) as it applies to veterinary supplement recommendations.
- Explain how pricing consistency and refill pathways influence client adherence and practice trust.
- Apply a staged care framework to match supplement recommendations to patient risk factors, clinical indicators, and stages of disease progression.
- Analyze current clinic supplement systems to identify gaps that may disrupt continuity of care.
Ernie Ward, DVM, CVFT
Dr. Ernie Ward is an award-winning veterinarian, internationally recognized speaker, entrepreneur, author, columnist, and media personality. He is a co-founder and Chief Veterinary Officer of VerticalVet, a group purchasing organization with over 2,100 veterinary clinic members. A 1992 graduate of the University of Georgia College of Veterinary Medicine, Dr. Ward has been honored as Speaker of the Year at both the VMX and WVC conferences. He’s the recipient of the 2018 Veterinary Journalist of the Year Award and the US National Veterinary Practice of Excellence Award, along with numerous other veterinary and civic recognitions. He serves on several influential boards, including as Chair of the World Small Animal Veterinary Association’s (WSAVA) Strategic Advisory Committee and also serves on WSAVA’s Financial Advisory Committee, the Morris Animal Foundation’s Scientific and Animal Welfare Advisory Boards, the Grey Muzzle Organization, and the CATalyst Council. He’s also a member of the Southern European Veterinary Conference’s Scientific Committee, where he chairs Practice Management. Dr. Ward founded the Association for Pet Obesity Prevention (APOP) and the World Pet Obesity Association (WPOA) and is the editor of the upcoming textbook, Veterinary Clinical Obesity: A Multidisciplinary Approach to Causes, Consequences, and Interventions, to be published by Wiley. He is passionate about advancing veterinary standards, championing better health habits for pets and their people, and inspiring the next generation of veterinary leaders. When he’s not working with pets or writing, you’ll find Dr. Ward training for endurance races, meditating, or sharing fresh ideas on his award-winning podcast, Veterinary Viewfinder, and in his monthly column, “Opening Shots,” for Today’s Veterinary Business.
This course is RACE-approved for 1.0 continuing education credits hours in jurisdictions that accept RACE-approval.
This activity is sponsored by Nutramax Laboratories.
