Reminders Are A Marketing Tool: Are You Using Them To Their Max?

Caitlin DeWilde, DVM

Caitlin DeWilde, DVM, is a practicing veterinarian and founder of The Social DVM, a consulting firm devoted to helping veterinary professionals manage and grow their social media, online reputation, and marketing strategies. She has partnered with small and large animal veterinary practices, national industry groups, nonprofit organizations, and individual veterinarians to create practical yet creative strategies to succeed online and in practice. She is a graduate of the University of Illinois College of Veterinary Medicine and a recipient of its Outstanding Young Alumni Award. She is also an alumnus of the American Veterinary Medical Association’s Future Leaders program. In her free time, she enjoys travel, photography, and, of course, the many hilarious corgi- and cat-related videos on social media.

Overview:

This course explores how veterinary practices can optimize their reminder systems to enhance client communication and engagement. Attendees will learn how to customize reminders to encourage preferred client behaviors, reduce no-shows, and streamline appointment preparation. By personalizing and strategically leveraging reminders, practices can transform routine communication into a dynamic marketing tool that fosters loyalty and improves patient care

Learning Objectives:

Understand the role of reminders in veterinary practice as both a communication and marketing tool.
Learn how to customize reminders to align with practice goals and facilitate preferred client behaviors.
Identify the key features of an effective reminder system, including automation, tracking, and client preferences.
Develop strategies to personalize reminders for a more client-centric experience.
Learn how to monitor the effectiveness of reminders and adjust them to improve client engagement and retention

This course is RACE-approved for 1.0 continuing education credits hours in jurisdictions that accept RACE-approval.