Power of Trust: Establishing Client Relationships
1.0 CE Credit Hour / Dan Bieck, DVM
Dan Bieck, DVM
Over the past 25 years, I have experienced some extreme highs and lows. I grew a small animal practice in Charleston, SC, from 1 ½ doctors to 4 doctors in just six years. My wife and I bought a practice in central Illinois and doubled the gross income in just four years. Unfortunately, after buying my practice, I shifted my priorities from my faith, family, and friends to my patients, clients, staff, and the practice itself. This led to compassion fatigue and burnout in 6 years. This forced me to retire from practicing medicine in 2020. My next phase of life led me to provide lectures to VBMAs at 21 different veterinary colleges nationwide. I have also provided lectures at the Midwest Vet, FETCH, and Real Life Real Impact conferences. In 2023, I became an Assistant Professor and Clinical Relations Veterinarian at Lincoln Memorial University College of Veterinary Medicine. My lecture topics range from leadership and compassion fatigue to burnout and euthanasia.
Overview:
How do you view your clients and their pets? How do they view you? Do your appointments feel more like transactions
than relationships? Today, we will discuss “how” to establish a trusting relationship with your clients and “why” it is so
important.
Learning Objectives:
- What knowledge will an attendee gain from this program? i. Define “Why” a trusting relationship with your clients is important?
ii. Compare the differences between “Rational Trust” and “Emotional” Trust
iii. Develop 2-3 protocols you and your staff will follow to help establish trust with your clients
b. What might they share with their fellow licensees about this program?
i. They were able to understand the importance of spending time with clients to help establish trust.
Plus, they are taking home 3-4 practical tips they can install in their practice to help build client trust
c. (Please reference the Bloom’s Taxonomy Method to Writing Learning Objectives below to write the learning
objectives. Include at least one objective from each category. Begin each statement with an action verb.
This course is RACE-approved for 1.0 continuing education credits hours in jurisdictions that accept RACE-approval.
