How To Market Virtual Care To Your Clients

1.0 CE Credit Hour / Veterinarians & Veterinary Technicians

Overview:

Virtual veterinary care is a relatively nascent concept within the industry but is taking hold amongst clients for its ease of use, convenience, and comfort. This 60-minute webinar will focus on how to market your virtual care offering to your clientele, ensuring you stand out amongst the competition, offer a superb client experience, and build strength within your VCPRs.

Key Learning Objectives:

  • Why is it important to offer virtual care and how can this valued-add service be marketed to clients?
  • Which core features of virtual care should be the focus of your marketing messaging?

Sarah Machell Bsc, DVM

Sarah Machell Bsc, DVM

Sarah is a ’97 graduate of the Ontario Veterinary College. Following graduation she established and operated a small animal practice in Oakville Ontario from 2000-2018. She has been practicing telemedicine since 2018, joined Vetster as their Medical director in 2020 and in 2021 established Westover Virtual Veterinary Care Services (a CVO accredited facility). Sarah is enthusiastic about the progressive career avenues that virtual care practitioners are able explore in an industry not generally known to have flexibility in working location. Sarah is equally as passionate about the ability of virtual care to improve access to veterinary medical care for millions of pets and pet parents who lack the ability to connect through traditional channels.

Emma Harris

Emma Harris

Emma Harris is the VP of Market Management for Vetster, an innovative pet wellness platform that virtually connects pet owners to a marketplace of licensed veterinary professionals available for online appointments. Prior to Vetster, Emma was the Founder and CEO of Healthy Pets, Canada’s first platform designed for veterinary telehealth. She holds a Bachelor of Management from the University of Western Ontario, Canada, and an honours Masters of Science from Glasgow Caledonian University, United Kingdom. Emma resides just outside of Toronto, Canada with her husband, newborn twins, Labrador Retrievers and tabby cat.

Adam Christman, DVM, MBA

Adam Christman, DVM, MBA

Adam Christman, DVM, MBA, is the chief veterinary officer for dvm360®—an MJH Life Sciences® company —who oversees content strategy and development and is the brand voice and personality for dvm360®’s multimedia channels. As a charismatic leader, he brings wit, humor, and authenticity to animal health care as the host of a new web-based talk show, dvm360 Live!™, The Vet Blast Podcast, continuing education webinars, and live media broadcasts.


Christman also has been in private practice and shelter medicine for 18 years and is currently a member and treasurer of the New Jersey Veterinary Medical Association. He received his DVM degree from Iowa State University’s College of Veterinary Medicine in Ames, Iowa, and his MBA from Aspen University in Denver, Colorado.

Christman is a national thought leader, speaker, and author on practice management, social media, and rehabilitation, and coauthored, “Honey, Have You Squeezed the Dachshund? A Pet Owner’s Guide for Owners Who Are Terrified of IVDD”—a book on dogs with disabilities. He has been featured in multiple publications and appeared on various multimedia shows throughout the United States, sharing his expertise and passion on all things veterinary medicine.

As an avid social media influencer for animal health care, he has over 800,000 followers on TikTok and 53,000 followers on Instagram. He loves to engage with fellow pet parents and veterinary professionals across social media. Christman is an advocate of Pride VMC and Pawsibilities. He is also the proud dog dad to 4 dachshunds and believes no one should be deprived of the incredible human-animal bond.

You can find out more information at www.dradamchristman.com

This program is approved for 1.0 credit hour of continuing education in jurisdictions that recognize RACE approval.

This activity is funded by Vetster.