Flip the Script: How an Online Pharmacy Strengthens Your Practice
0.5 CE Credit Hour / Veterinarians & Veterinary Technicians
Overview:
In this informative webinar, Caitlin DeWilde, DVM, will explore how integrating an online pharmacy can be a powerful tool for veterinary practices. The session will address how online pharmacies can work alongside traditional in-clinic pharmacy services, driving higher engagement, improving client satisfaction, and enhancing revenue. DeWilde will cover the challenges of competing with big-box retailers and how marketing and streamlined workflows can effectively differentiate your pharmacy services. By the end of the session, participants will understand the importance of integrating an online pharmacy to elevate both the client experience and the practice’s business model.
Learning Objectives:
- Understand the strategic value of an online pharmacy: Participants will gain insights into how an online pharmacy can enhance client engagement and loyalty while strengthening their practice’s competitive position against big-box retailers.
- Address practice concerns about revenue and workflow impact: Attendees will learn how to effectively balance in-clinic and online pharmacy sales, addressing common fears about online pharmacies eroding in-clinic revenue.
- Implement Effective Marketing Strategies for Pharmacy Services: Participants will walk away with practical marketing strategies to successfully promote both in-house and online pharmacy options to clients, driving better engagement and medication compliance.
Caitlin DeWilde, DVM
Caitlin DeWilde, DVM is the founder of The Social DVM, a consulting firm helping veterinary professionals learn how to manage and grow their social media, online reputation, and marketing strategies. She earned her DVM from the University of Illinois and is a recipient of their Outstanding Young Alumni Award. Before stepping back to focus on her marketing passion, she served as medical director for a large hospital in St. Louis. Today, she divides her time between practice, consulting, and writing. She is the author of the “Social Media and Marketing for Veterinary Professionals” textbook and a columnist for Today’s Veterinary Business.
This course is RACE-approved for 0.5 continuing education credits hours in jurisdictions that accept RACE-approval.
This activity is sponsored by Covetrus.
