AI’s Place in Vet Med Marketing
1.0 CE Credit Hour / Caitlin DeWilde, DVM
Caitlin DeWilde
Caitlin DeWilde, DVM, is a practicing veterinarian and founder of The Social DVM, a consulting firm devoted to helping veterinary professionals manage and grow their social media, online reputation, and marketing strategies. She has partnered with small and large animal veterinary practices, national industry groups, nonprofit organizations, and individual veterinarians to create practical yet creative strategies to succeed online and in practice. She is a graduate of the University of Illinois College of Veterinary Medicine and a recipient of its Outstanding Young Alumni Award. She is also an alumnus of the American Veterinary Medical Association’s Future Leaders program. In her free time, she enjoys travel, photography, and, of course, the many hilarious corgi- and cat-related videos on social media.
Overview:
Artificial intelligence (AI) and tools like ChatGPT are transforming the way many small businesses and marketers alike approach marketing. In this lecture, we will explore the pros and cons of using AI in vet med marketing and practical ways that veterinary clinics can leverage AI and tools like ChatGPT to create more personalized and efficient marketing campaigns.
Learning Objectives
- Identify the potential benefits and drawbacks of using AI in veterinary medicine marketing.
- Describe practical applications of AI and ChatGPT in veterinary clinic marketing, such as chatbots, personalized emails, custom design and social media marketing.
- Learn how you can implement AI at a beginner or an advanced level– and how to decide if it’s right for your practice
This course is RACE-approved for 1.0 continuing education credits hours in jurisdictions that accept RACE-approval.
This activity is sponsored by VetStem.
